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The Media Reader: Continuity and Transformation Hugh Mackay

The Media Reader: Continuity and Transformation

Hugh Mackay

Published June 22nd 1999
ISBN : 9780761962496
Hardcover
448 pages
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 About the Book 

Alertness to the changing terms of debate, familiarity with the latest scholarship and a shrewd, practical sense of what works in teaching make this collection a very worthwhile addition to course reading lists - John Corner, University ofMoreAlertness to the changing terms of debate, familiarity with the latest scholarship and a shrewd, practical sense of what works in teaching make this collection a very worthwhile addition to course reading lists - John Corner, University of Liverpool The Media Reader is an essential sourcebook of key statements about transformations in media culture. The Reader explores the technological, economic, social and cultural processes implicated in the production, regulation, circulation and consumption of media forms. It applies theoretical approaches, supported by a range of case studies, to past and present media transformations.Divided into four parts: Mass Communications and the Modern World-