Home » Market Driven Strategy: An Executive Guide To Health Cares Integrated Environment by Linda MacCracken
Market Driven Strategy: An Executive Guide To Health Cares Integrated Environment Linda MacCracken

Market Driven Strategy: An Executive Guide To Health Cares Integrated Environment

Linda MacCracken

Published November 29th 1997
ISBN : 9781556482113
Hardcover
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 About the Book 

Market-Driven Strategy speaks directly to the needs of executives, managers, and professionals who are charting the future of their health care organizations. Any active participants in the strategic management of the health care organization willMoreMarket-Driven Strategy speaks directly to the needs of executives, managers, and professionals who are charting the future of their health care organizations. Any active participants in the strategic management of the health care organization will benefit from this breakthrough resource. The author addresses all of the issues vital to health care planning: payer assessment and position, physician network assessment and position, organizational and financial capabilities and performance, merger and alliance positions, getting and keeping groups of customers, and action plan development.